The holiday season—when joy, cheer, and plain brown boxes fill the air. Nah! Not on our watch. Now let's get to work; if you're in the e-commerce order fulfillment game, it's time to start pumping those plain parcels full of holiday cheer the second they land on your customer's doorstep. Let's dive into some simple ways to make your packaging the talk of the North Pole.
1. Wrap It Like It’s Hot (Chocolate)
The Reason It's Important: Remember how exciting it was to unwrap a gift as a child? Let's put some of that magic back into it. Because no one should open a package that looks like it came straight from the warehouse when it could look like it was delivered by Santa himself.
How to Proceed:
Festive Wrapping Paper: Get rid of the bland cardboard look, and wrap your product in festive wrapping paper. Think snowflakes, reindeer, or something that screams "Winter Wonderland."
Tie a Bow: Go big or don't bother. It's just like that shiny bow on top of a package, or the cherry on a sundae. So unnecessary, but really satisfying.
Holiday Stickers: Use some holiday-themed stickers to seal your packages. Bonus points if they have puns like "Yule love this!"
Action Items:
Action Steps:
Lay in some holiday wrapping paper: think quantity over quality, but still make it pretty.
Practice tying bows—do a YouTube search to find instructional videos about making bows.
2. Deck the Boxes with Boughs of Holly (Or At Least Some Tinsel)
Why It's Important: When it comes to e-commerce order fulfillment, first impressions count. Make sure your package is dressed for the season. A little bit of decoration can turn a boring box into a festive feast for the eyes.
What to Do:
Tinsel or Garland: Bring some pizazz into your shipments by adding a little bit of tinsel or mini garlands into the box. It's an unexpected holiday treat your customer never knew they wanted.
Holiday Tape: Use holiday tape, like green and red plaid, instead of boring old clear.
Custom Holiday Boxes: For a change, go with the holiday-themed custom boxes. It will be an initial expense for which returns, in terms of great customer delight, can be many times higher.
Action Items:
Buy tinsel or mini garlands by the dozen. You can never have too much SPARKLE.
Order that holiday-themed tape, and start sealing those boxes with a bit of flair.
Y'all look at custom holiday boxes—what the hell?
Add a Dash of Holiday Scent (Because Smells Sell)
Why It's Important: Nothing says "Happy Holidays" quite like the smell of gingerbread cookies or pine trees. And because we really can't stuff your packages with actual cookies (they'd get crushed, duh), why not make them smell like the holidays instead?
What to Do:
Scented Sachets: Toss in a holiday-scented sachet with your orders. Your customers will open that box, and an aroma of cinnamon, pine, or peppermint will instantly announce that the holidays are here!
Holiday-Packed Styrofoam Peanuts: Well, at least they aren't smelly and the red, green, white-dyed ones can be somewhat decorative. They also make for some fun when thrown into the air—much like confetti.
Softer Experience: Lightly mist the inside of the box with holiday room spray before sealing. Just make sure that less is more—after all, who wants a new sweater that smells like a forest explosion?
Action Items:
Bulk-buy holiday-scented sachets (look for cinnamon, pine, peppermint).
Switch to one of those colorful packing peanuts for an easy shot of holiday cheer inside the box.
Buy a holiday room spray and give your packages a spritz of festive fragrance.
Personal Touch e-Commerce Order Fulfillment (Ho Ho Ho Style)
Why It's Important: In the hustle and bustle of e-commerce order fulfillment, it's easy to forget the personal touch. But adding a little note or small surprise can make your package feel like a gift from an old friend (who happens to own a really cool online store).
What to do:
Quick written note to scratch out: Holiday card for customers—doesn't have to be Shakespeare, just something like, "Thanks for shopping with us. I hope your holiday season is wonderful."
Tiny Holiday Treats: Stuff in an extra little treat such as a candy cane or a holiday sticker. It is in these small things where impact happens.
Holiday-Themed Invoice: Not your average boring invoice—give it a touch of holiday flair. Add snowflakes or a Santa hat to your logo.
To-Do List:
Take a few minutes every day to write some holiday notes.
Pick up some little holiday treats, like candy canes or some small packs of festive stickers.
Have your designer create a holiday-themed version of the template for your invoice (or do it yourself if you are feeling up to the task).
Conclusion: Spread Holiday Cheer, One Package at a Time
Your customers are already excited to receive their orders, so why not add to their joy with some holiday-themed packaging? Putting a little bit of magic in your e-commerce order fulfillment process is going to make the customer happy and talking about it. After all, nothing says "I care" like a package that looks—and smells—like the holidays! So go ahead, slay the holiday packaging game this season.
Comments