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  • Writer's pictureJesse Stock

5 Psychological eCommerce Selling Secrets Revealed: Turn Your Online Store Into an Order Machine.

Updated: Sep 13, 2023

Ahoy, intrepid e-commerce entrepreneurs! Welcome to the rollercoaster world where clicking "Add to Cart" is the climax and eCommerce fulfillment is the breathtaking descent. But hang on a minute—what's the magic spell that turns casual browsing into passionate buying? Well, if you're an e-commerce seller (which, if you're reading this, I assume you are), then buckle up! Today, we'll dive into five sneaky psychological tactics that will supercharge your sales faster than you can say "Two-day shipping!"

Disclaimer: We’re not diving into the dark arts, just taking a deep dive into how our squishy brains work.

1. The Power of Scarcity: The "Only 2 Left in Stock!" E-Commerce Brain Trick

How many times have you seen this and instantly felt the need to smash that "Buy Now" button? When items are scarce, we perceive them as more valuable.

Actionable Steps:

  • Update product descriptions to indicate low stock levels.

  • Use a real-time inventory tracker.

  • Highlight popular items that are "selling fast."

2. Social Proof: Reviews and Ratings Galore

There's comfort in the crowd. If we see that 500 people have given a product 5 stars, we're much more likely to jump on board.

Actionable Steps:

  • Encourage satisfied customers to leave reviews.

  • Feature a "Best-Sellers" section.

  • Use UGC (User Generated Content) like customer photos.

3. The Decoy Effect: Trick 'em With Pricing

Ever seen a pricing table where there's a clearly inferior option that makes the next one seem irresistibly good? That's the decoy effect. Use it to make your most profitable items seem like the obvious choice.

Actionable Steps:

  • Introduce multiple pricing tiers.

  • Add a less attractive but similarly priced option next to your target product.

  • Highlight the benefits of the middle-tier pricing to encourage upselling.

4. Reciprocity: Give a Little, Get a Lot

People are more inclined to return a favor when one has been bestowed upon them. Offering a small gift or extra value can go a long way.

Actionable Steps:

  • Offer a free sample or trial period.

  • Include a small gift or thank you note with each purchase.

  • Create a loyalty program offering future discounts or gifts.

5. Urgency: Clock’s Ticking, TikTok-ing!

Time-sensitive offers create a sense of urgency and make people act quicker. They hate the idea of missing out.

Actionable Steps:

  • Flash sales with countdown timers.

  • Limited-time discounts.

  • Exclusive member-only deals that expire.

The Ultimate Hack: Outstanding eCommerce Fulfillment

We saved the best for last. None of the above matters if your eCommerce fulfillment is subpar. Imagine selling the dream and delivering a nightmare—no one wants to wait two weeks for their "fast shipping" item.

For an eCommerce fulfillment experience as smooth as a jazz saxophonist on a Sunday morning, consider partnering with professionals (like us, ahem) to make sure that your products reach your customers in perfect condition and record time.

Actionable Steps:

  • Choose a reliable fulfillment partner (Shipping Bros!)

  • Offer multiple shipping options.

  • Keep your customers informed throughout the shipping process.

There you have it, folks! Implement these hacks and watch your online store transform into an e-commerce extravaganza. May your carts be full and your returns be few. Happy selling!

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